I’ve done all of the work for you, invested in the resources, and created size charts that are thoroughly researched and can be used as is or edited as needed. That’s a whole lot of barrier to entry if you ask me! That’s why I’ve developed a whole set of affordable size charts to help you get started. This estimate would be per body type, although some of the above resources could overlap for different body types. Garment Sample Measurements: ~$50+ average per retail sampleīased on the above information, I have estimated that for a startup fashion brand you can expect to spend roughly $5,000 to develop your own complete internal size chart over the course of 30 days. Size Charts as a part of store bought patterns and resources: ~$20 per patternĬareer Research (Fitting, Technical Design, etc.): 3-5+ years of experience $35k - $75k salary / yearįit Model Measurements: It costs about $75-$150/hr to hire a fit modelįit Form Measurements: ~$600+ the average cost for a fit (dress) form (non customized) Patternmaking & Design Textbooks: ~$100+ per bookĪSTM or other size trend guides: ~$60+ per set (body type) I’m giving you rough estimates of cost to give you a better understanding of your potential investment and also so that you can understand why brands heavily guard their size charts. Here are just some of the elements that you might consider investing in when developing your own size chart. There are quite a few elements that go into creating a well-rounded and researched size chart. What does it actually take to create a size chart? Is it really that expensive and time consuming? ![]() The size chart is a marketing tool to help their customer feel more confident when buying. More importantly, they don’t want to overwhelm their customer when making a purchasing decision. They don’t want other brands (or startups) taking their measurements to use as their own after they’ve spent so much time and money creating a size chart. So, if they can do that by just providing a few key measurements, that’s what they’ll do. ![]() ![]() It is the brand’s responsibility to inform and educate their customer. In addition, every size chart is different because every brand is targeting a different type of customer. Well, it takes a big investment of time and money to be able to create and maintain an accurate size chart for a brand. Brands heavily guard their size chart information, aside from a few measurements (see the definition for Public Size Charts above), that they provide to their customers in order to help them determine their size. How can I find more specific measurement charts from my brand’s competitors? This allows you to provide clear messaging because you know your customer.īy understanding your customer’s body type, you know your customer on a much deeper level. Which means that your brand has a clear target market. It defines your brand’s unique customer body type. That means more money back in your pocket and more time back on your team’s calendar! Once you and your factory have a good understanding of your sizing, you’ll go through less prototypes, less fittings, and be able to produce styles faster. ![]() Which means that you can develop styles faster, spend less time and money on development and fittings, and ultimately are giving your customer reliable expectations for their next purchase. It helps you create consistent sizing across your collection Not to mention, all the money and time you’ll save from a decrease in customer service calls! This not only instills confidence when your customer buys from you, but also encourages them to keep coming back. Which means that your customers become more loyal to your brand, have a positive experience buying from you, and are less likely to return product or need additional customer service.īy educating your customers upfront, they are going to have less questions for you (meaning less customer service emails) and your number of returns will decrease. It helps your customer understand what to buy. Here are 3 reasons why you absolutely need a size chart and how it will positively impact your brand. Why do I need a size chart and how can it help my brand?
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